First it was specialty coffees, now Mickey D's "will soon start offering free wireless Internet access
at its U.S. restaurants as part of the fast-food chain's transformation from its hamburger roots into a hang-out destination,"
says the Wall Street Journal.
McDonald's USA Chief Information Officer David Grooms says the decision is part of an evolution of McDonald's into a "destination," where customers see it as more than a place to get a Big Mac and fries. "We're becoming a destination and free wi-fi just naturally fits," he said. "This is another long-term investment that we see helps McDonald's stay relevant as a brand in the marketplace."
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