In a "Message to Miami Herald Readers and Advertisers" posted over the weekend on the Herald's website, publisher David Landsberg goes the extra mile to assure us that despite three rounds of job cuts in less than a year, everything is just fine at One Herald Plaza!
Landsberg says that he wants to assure readers "that our company remains a strong, stable and vital organization. We are proud of the fact that we have the largest news staff by far in South Florida."
What Landsberg neglects to mention is that staff reductions have taken such a toll that many times reporters in the field working on breaking news have a hard time reaching someone in the newsroom.
And when they do get a living and breathing person, they're sometimes transferred to non-working numbers.
Landsberg continues: "The Miami Herald Media Company also continues to offer the broadest reach for advertisers. The combined net reach of our products in our core market is over 1.4 million adults,* an audience no other local media can claim."
Landsberg conveniently forgets to mention that the Herald's average daily circulation is at its lowest point in modern history.
A year ago it stood at 240,000.
Today it's about 190,000. A loss of 50,000 in a year.
Landsberg ends with these words, "The Miami Herald’s commitment to you will not change. You can count on it."