Good afternoon Anders:
I hope that things are slowly returning to normal at One Herald Plaza.
I - along with many South Floridians - was shocked at the news Wednesday of the latest "expense reductions" instituted by MHMC.
It didn't escape my attention that this is the third time in less than a year that you've resorted to these measures.
Einstein once defined insanity as "doing the same thing over and over again and expecting different results."
If the cuts didn't fix things the first two times, I'm not sure a third round is going to change anything.
Perhaps it's time to start doing some things a little differently.
Here are a few suggestions from someone who's been reading the Herald for the past 50 years.
Every story you print from this day forward must reach out and grab the reader and get them excited and involved.
Edna Buchanan once said her best day "is the one where I can write a lead that will cause a reader at his breakfast table to spit up his coffee, clutch at his heart, and shout, `My God, Martha, did you read this?' " Does that describe anything in today's paper?
If your mission is to "comfort the afflicted, afflict the comfortable," the Pérez story failed miserably.
Many of your readers write blogs and get their news from blogs. When is the Herald going to recognize this fact? We're are not your competitors; we're in this together.
Want proof that people are reading blogs? Below is a screen shot of the visitor activity on my blog from just one location; The Herald. It shows 72 entries in just 24 hours. I must be doing something right.
The current design is stodgy and outdated.
If you were trying to attract younger readers, which one of these do you think would get the job done?
Those are just a few of my ideas. My list is by no means complete.
If you have any you'd like to add; I'm all ears.
You know where to reach me!