Can LeBron James save the Miami Herald?

UPDATED: June 13, 2011 - If you're looking for the Miami Herald / Heat championship ad, click here!
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Has it only been two weeks since LeBron James made tens of thousands of Miami Heat fans pee their pants by announcing he was taking his talents to South Beach? It seems longer.

Presumably, by now, someone in the Heat organization has told Sir James that the Heat play in downtown Miami on Biscayne Boulevard and not on Washington Avenue.

In the two weeks since LeBron's announcement, hardly a day has gone by that some kind of LeBron related story hasn't appeared on the Herald's front page.



Great news if you're a Heat fan....and you buy the paper. But what about the rest of us?

Apparently the folks who make the decisions at One Herald Plaza are betting that LeBron can sell newspapers. Even though he can't sell fashion mags.

And they're also betting that anything with his name on it will also sell.

On Sunday, Herald executive editor Anders Gyllenhaal gave readers a hint where he was putting his money.




And all you have to do is look at the front page of today's paper for proof of Gyllenhaal's hunch.

But it looks like they're already starting to run short of story ideas.



Today we learned that high-priced athletes like to live in high-priced homes.

We also learned that, "the prospect of having Miami Heat superstars buying mansions next to Rosie O'Donnell, P. Diddy, and Gloria Estefan has tour boat operators at Bayside Marketplace dreaming of dollar signs."

Better slow down guys...opening day is still months away!