UPDATED to clarify that the graphic at the top of this post is a photo illustration.
Someone once said, "It takes months to find a customer, but only seconds to lose one."
If that's the case, the Miami Herald should run out of its few remaining customers - and readers - in no time.
Last night, a few of the paper's readers noticed a glaring error in a just-posted editorial.
An error, that had it made it into print, would have been more than just a little embarrassing for a paper that doesn't need any more embarrassment.
So, because we're all about being super-helpful here at Random Pixels, I called the Herald newsroom in an effort to get someone to correct the mistake before it got into today's dead-tree edition of the paper.
Someone answered the phone on the first ring. (In the Herald's nearly deserted newsroom these days, that's not always the case.)
So, just to make sure someone in authority knew of the error, I called the cell phone of someone whose name appears on the paper's masthead. When I told him why I was calling, I was given a mini-lecture and chided for not knowing the difference between the newsroom and the editorial department
Meanwhile, over at Twitter, one of only two people left on the Herald's editorial board, claimed to know nothing of the error.
Earlier Monday, another veteran Herald editor gave notice of her intention to leave the paper.
And since more are almost certain to leave in the weeks and months ahead - and the paper isn't replacing any - you don't need a journalism degree to figure out the Herald's future isn't all that bright.
And that's good news for that rude staffer who doesn't like answering the phone and talking to pesky, know-it-all readers. Pretty soon you won't have to worry about that.