Wednesday, January 07, 2009

How long before we see ads on the Herald's front page?

The New York Times ran its first page one display ad on Monday.



And now the Boston Globe is following suit.

Back in July of last year I suggested that the Herald think about renting out their "prime front page real estate" as a way of bolstering their bottom line. They do run ads on the front of the local section.

But how long before we start seeing ads on 1A of the Herald now that the big boys are doing it?
Posted by Bill at Wednesday, January 07, 2009

1 comment:

  1. AnonymousJanuary 07, 2009 10:57 PM

    I can't believe that is even a controversy anymore. Gannett has been doing it for years as well as Medianews Group.

    No, these are not companies known for their news content, but they are the ones who have set the standards for all newspapers this century.

    I don't mind ads on the front page as much as I mind the ads that cover an article online as you are trying to read it.

    ReplyDelete

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