Apparently the folks at PETA have way too much time on their hands. So they've started a campaign to save the "Sea Kittens."
What's a Sea Kitten you ask? Read this.
PETA has decided that if fish are portrayed as being adorable; people will think twice about sticking a hook or a fork in them.
"PETA thought that by renaming fish sea kittens, compassionate people who would never dream of hurting a dog or a cat might extend that sympathy to fish, or sea kittens," PETA campaign coordinator Ashley Byrne says.Whatever you say Ashley. But first, pass the tartar sauce!