Monday, November 17, 2008

Herald honchos hit a few sour notes

Some strange news filtering out from the Herald:

Sources tell me that a select group of Miami Herald executives were involved in some sort of a one-day workshop the week before last (apparently after the election) at the posh Biltmore Hotel in Coral Gables.

The secret, invitation-only meeting was attended by Herald department heads and top editors.

According to a source the purpose of the meeting was to get key decision-makers at the troubled paper together in one place to plan strategies and come up with innovative ideas on which direction to take the paper.

Details are sketchy but the source reveals that at some point all those attending broke up into small groups and participated in various exercises designed to motivate them.

One of the exercises consisted of group members picking a popular song and rewriting the words to illustrate the Herald's predicament and possible solutions. One group picked the song "I Will Survive," rewrote the words and then sang it. Said one participant: "It was embarrassing."

Word of the summit is slowly making its way through the newsroom which has been decimated by staff cuts. As the Herald continues to experience unprecedented declines in revenue and circulation, some staffers are incredulous that the paper is wasting time and money on "foolishness" instead of coming up with concrete ideas regarding the paper's survival.

Note to Herald execs: There probably won't be time for a second chorus...things are reaching the crisis stage.

1 comment:

  1. I wonder if anyone picked "The End" by The Doors.


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