Saturday, June 11, 2016

Miami Beach Mayor Philip Levine to announce roll out of City's new tourism marketing campaign

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Media Contact: 

Verónica Payssé
Attention Media:

On Monday, June 13, Miami Beach Mayor Philip Levine will be available to provide additional comments on the May 16 Miami Herald story that reported Miami Beach's pumping system was flushing massive amounts of human waste into Biscayne Bay. But rather than dispute the Herald's story, Mayor Levine is now willing to admit the Herald was 100% correct and he's ready to apologize to the paper for questioning its fine reporting.

Also on Monday, Mayor Levine will reveal details on the roll out of Miami Beach's new tourism marketing campaign that will center around the theme, "Miami Beach...Why not come down and take a bite of our big sh*t sandwich?"

Finally, Mayor Levine will announce the renaming of Ocean Drive to Fecal Drive.

"During my short time in office I've allowed this once beautiful street to become a toilet, so it seems the natural thing to change its name," Levine will say at Monday's press conference.

Mayor Levine will be available Monday, June 13, at 2:00 p.m. at Miami Beach City Hall.

Office of Miami Beach Mayor, 960 Alton Road, Miami Beach, FL 33139

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