Monday, October 26, 2009

Miami Herald circulation plummets again

Editor and Publisher magazine reports today:
"Circulation at many of the country's largest newspapers continued a steep slide as the Audit Bureau of Circulations Monday morning released the latest figures for the six months ending September 2009.
"The Miami Herald reported a daily circ decline of 23% to 162,260
[compared to Sept. 2008]. Sunday fell 14.6% to 238,613."(The Herald's web site, by comparison, continues to post gains.) [Miami-Dade County, according to the latest census figures, has a population of 2,398,245.]

The state's largest newspaper, the St. Petersburg Times, "saw a 10 percent decline in average weekday circulation from last year, down to 240,147 (Sunday circulation was down 5 percent to 370,050)."

In 1981 - when Miami-Dade's population was an estimated 1,732,000 - the Herald's daily circulation was 421,236 according to Time magazine.

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