Thursday, September 04, 2014

Miami Herald unveils a fool-proof plan to lure new advertisers

Here at Random Pixels we've been hearing persistent rumors that the Miami Herald has lost a major advertiser...or two.

So that might explain a photo on this morning's front page.

The photo was hard to took up a good-sized chunk of valuable page one real estate.

What isn't so clear is why the photo was there in the first place.

Let's zoom in for a closer look, shall we?

Part of the caption reads: "Pablo Chiozza, vice president of the LATAM Airlines Group in North America, tries out a seat -- complete with soothing lighting -- in the business class section of a Boeing 787 Dreamliner at Miami International Airport on Wednesday.

"Chile-based LAN Airlines, a member of the LATAM group, held a show-and-tell session to show off the plane's larger windows, higher ceilings and other features."

So what's the "news" here? SHOCKER! There isn't any.

In the news biz, "show and tell" is another way of saying "dog and pony show." And "dog and pony shows" almost never produce anything remotely resembling news.

Could this be a sneaky way of enticing LAN Chile to buy some full page ads in the paper? Check back here for updates.

And in case you don't get the Herald delivered to your doorstep, they posted the very same photos on the website.

No comments:

Post a Comment

Feel free to comment on anything you read here.

All comments must first be approved. Spam and spam links will not be tolerated or approved.