Sunday, June 01, 2008

Too lazy to change the channel?

The LA Times reported Saturday that Telemundo has canceled the network's early morning show "Cada Dia" which was modeled after NBC's "Today Show."

From the story:
NBC Universal found that "Cada Dia," launched in October 2005, could not compete with Univision's morning show, "Despierta America." The powerhouse Univision program averaged 801,000 viewers, compared with 138,000 for "Cada Dia."

The story quotes Miami media consultant Julio Rumbaut who says one of the reasons Telemundo failed to attract an audience for "Cada Dia" was that "viewers' TV sets were still set on Univision from the evening before, when they watched its popular telenovelas."

Now there's a prime demographic: 800,000 viewers who are too lazy to change the channel!

By the way, even though the show was produced at Telemundo's Hialeah studios, I could find no mention of this in The Herald. I guess they'll get around to reporting it in a few days.

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