Tuesday, September 01, 2009

That "doggie" ad

Every now and then, something on TV rises above the clutter and the garbage.

Lately it's been the ads.

When I first saw this particular ad for State Street Global Advisors some weeks ago, I was awestruck.

The look and feel of the spot is reminiscent of a French "new wave" film.

Everything works: the stunning black and white photography by Joost van Gelder, the haunting soundtrack sung by Rosi Golan, the beautiful storyline and that dog.

Oh, that dog!

So thanks to everyone involved in producing this cinematic gem!

I'm just one one voice out here in a vast wasteland - but I think recognize genius when I see it!

Advertising Agency: The Gate Worldwide
Executive Creative Director / Copywriter: David Bernstein
Creative Director / Art Director: Bill Schwab
Agency Producer: Bob Samuel
Directors: The Guard Brothers
Production Company: Smuggler
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Producer: Gustav Geldenhuys
Director of Photography: Joost Van Gelder
Production Designer: Laura Pozzaglio
Effects Company: Absolute Post
VFX Supervisor / Lead flame artist: Dirk Greene
Producer: Sally Heath
Editorial Company: The Cutting Room
Editor: Chuck Willis
Music Company: Big Foote
Composer: Darren Solomon
Colorist: Fergus McCall, The Mill
Sound Company: Sound Lounge
Mixer: Peter

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